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Quote of the Day - The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Lawyer2Lawyer Internet Radio Talks About The FTC's Regulation of Bloggers And AdvertisersAttention bloggers: The Federal Trade Commission approved new Web guidelines pertaining to "Guides Concerning the Use of Endorsements and Testimonials in Advertising." The FTC wants bloggers to disclose free products or payments they have received from companies for reviewing their products. Please join me and my fellow co-host, attorney and Law.com blogger Bob Ambrogi as we welcome Attorney Eric P. Robinson, Staff Attorney at the Media Law Resource Center and Attorney Barry J. Reingold, partner in the Washington D.C. office of Perkins Coie, as we clarify the FTC's new guidelines, look at the ethics of blogging, blogger abuse and how these new guidelines will impact the blogosphere. Give a click on the link below and give a listen. |
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