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Quote of the Day - When I'm inspired, I get excited because I can't wait to see what I'll come up with next. - Dolly Parton
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Barbie Wonders If She Looks Like a Bratz

Unfair competition comes in all shapes and sizes. According to one website, it even comes in "chunky." Of course you know I'm referring to the latest flap between Bratz (link accompanied by loud music and lock 'back' control) and Barbie.

Bratz claims that My Scene Barbie (link accompanied by equally loud music) unfairly competes against Bratz. Turn down your computer volume and judge for yourself.

If you're confused by the two products, then there's a chance Bratz may win out over My Scene Barbie. The two companies will duke it out in federal court.

Barbie has been losing market share lately, in part due to Mattel's troubles with its Hot Wheels line, and in part due to competition from Bratz dolls.

Made by MGA, Bratz has previously generated litigation with Mattel, and the companies are fighting over what appears to be a decreasing market share.

When was the last time you thought about Cabbage Patch dolls?

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Printer friendly page Permalink Email to a friend Posted by J. Craig Williams on Sunday, April 17, 2005 at 16:17 Comments Closed (1) |
 
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