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Quote of the Day - The only time to buy these is on a day with no 'y' in it. - Warren Buffett
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I Knew You Were Going To Read This, But Then You Already Told Me, Didn't You?

You see, MIPTC has that super-secret tracking software. Every time you click, we track. Even when you search. ;-)

Where did we get the idea?

Well, it was Amazon. Check out that last link. Amazon's tracking software not only tracks what you've been buying (that shouldn't come as much of a surprise), but Amazon also knows what you're going to buy next, with a fairly high degree of accuracy - even if you don't.

Welcome to the Twilight Zone. In tonight's episode, "you're traveling through another dimension -- a dimension not only of sight and sound but of mind. A journey into a wondrous land whose boundaries are that of imagination."

Maybe we should have imagined it. Computers that know what we're going to do before we do. I think there was a Star Trek episode about that, too. It's just a little spooky. Maybe a lot spooky. I'm not even sure what I'm going to do next, but if I stare at my computer long enough, maybe it will tell me. Then I'll know what to do, and realize I would have done that anyway.

It's deja vu, all over again.

There are other concerns, too. According to the Associated Press, the group Computer Professionals for Social Responsibility has expressed concern over the software's ability to track children's browsing habits. Other advocacy groups, such as Junkbusters, seek government intervention to ensure our privacy rights are respected. They want each of us to be able to edit our own online profiles that are created by these software programs.

Amazon is taking things a step further with an investment in 43 Things, a social networking tracking software. You enter your hopes, dreams and aspirations and get to see what others with the same interests want to do. Presumably, Amazon will turn that software into a profitable venture, perhaps tying the tracking aspects in with books and product sales. Maybe Chris at the Social Customer Manifesto or Stowe Boyd at Get Real may be able to give some insight on that point.

The idea, apparently, is to make purchases more convenient and more likely. Just what I need - more of what I need.

Oh, about tracking what you read on MIPTC? Yes, I get usage statistics, but I don't know who you are, or what you'll read next. Just kidding about that part. I try to write about what I think is interesting, with the hope you'll think so, too.

Now, about buying that book .... Just look over there on the left and click. See, I knew you were going to do that.

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Printer friendly page Permalink Email to a friend Posted by J. Craig Williams on Wednesday, March 30, 2005 at 07:57 Comments Closed (0) |
 
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