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Arrival Of The Ten-dollar Beer?

In the middle of my first Iowa winter in nearly twenty years, I was reminiscing that there are few things I enjoy more in life than heading to the ballpark on a warm summer evening (or in San Francisco a chilly summer evening) and catching a ballgame while enjoying a hotdog and a beer.

Even so, it pains me every time I have to pony up $8 for some flat, insipid, lukewarm suds. But the $8 beer may be a thing of the past in light of the recent decision holding Aramark liable to the tune of $100+ million as a result of over-serving a drunken patron. I have a feeling that my next trip to the park may see my plastic cupful of beer pass the $10 threshold.

Although the NY Giants settled their portion of the case, John Mara, the president of the team testified he had no knowledge of drunks at games. Apparently, there's quite a distance between luxury boxes and endzone bleachers. I donít mean to imply that the team was liable, but the relationship between professional sports and alcohol in this country runs deep.

After all, whose Super Bowl commercials will you be talking about on Monday morning? In the end, however, the fans ultimately have to be the ones to know when to call it quits. Like the Guinness ad says, ďDonít drink six beers at the same time. Brilliant!!!"

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Printer friendly page Permalink Email to a friend Posted by Michel J. Ayer on Thursday, February 03, 2005 at 14:18 Comments Closed (0) |
 
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