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Quote of the Day - Remember that as a teenager you are at the last stage of your life when you will be happy to hear that the phone is for you. - Fran Lebowitz
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Telephone Yellow Pages Behaving Badly

Who uses hardcopy Yellow Pages anymore? In fact, I just threw mine away yesterday.

What a coincidence.

Today, a New York Judge decided that even though one of the two yellow page 800-pound gorillas (Yellow Book) behaved badly, there was no reason to issue an injunction protecting the other one Verizon Yellow pages.

Too hard to enforce, No likely ability to prove damages.

In a $15 billion dollar a year industry. Guess I could have been wrong about who uses Yellow Pages. Apparently, a lot of people do. Likely more than use the internet version.

Oh, that behaved badly part? Judge Weinstein found that Yellow Book "violated the Lanham Act by falsely claiming, as to national and some specific geographic areas, that the usage of Yellow Book's yellow pages was substantially greater than it actually was, as compared to the usage of Verizon's SuperPages." Verizon's directories were used more heavily than Yellow Book's, Weinstein found.

Who knew?

Printer friendly page Permalink Email to a friend Posted by J. Craig Williams on Thursday, October 07, 2004 at 00:49 Comments Closed (0) |
 
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