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The Majors Start a New Patent Fight

You may not know that your favorite breakfast drink is subject to several patents. Yes, an in-depth review of the Minute Maid legal page (how boring can that be?) shows that Coke doesn't actually claim patents, but despite what Coke says or doesn't say, Procter & Gamble does make that claim.

What's the connection? Well, liked a scorned suitor, P&G was upset when it's business deal with Coke didn't go through. Apparently, P&G claims that before the deal went through, Coke took advantage of some of P&G's patented technology to make Minute Maid OJ last longer.

So, like P&G has done so many times before, it sued. P&G claims that Coke stole its patented formula for preserving orange juice and limiting microorganisms.

Microorganisms grow in food, and green chemistry keeps them in check, us safe, and the food lasting longer. P&G claims it has the market cornered on the technology, and is going after Coke to prove it.

Now, the question will become who will pay? The Orange berry that Coke produces or the 13 stars on the old P&G logo?

And the winner is ....

You'll have to stay tuned for the next installment, same Bat time, same Bat channel.

Printer friendly page Permalink Email to a friend Posted by J. Craig Williams on Friday, September 10, 2004 at 10:42 Comments Closed (0) |
 
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