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Quote of the Day - Health food makes me sick. - CAlvin Trillin
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Most Important Legal News Today - The Top Chip

Never, never, insult a local. Especially if you're an out-of-towner. U.S. District Court Judge Samuel Der-Yeghiayan saw it clearly in favor of local potato-chip maker, Jays Foods.

Frito-Lay, a Texas-based company, claimed that Chicagoans favored Frito-Lay chips over rival Jays Foods chips 51-44%. Jays, a Chicago company sued.

In Chicago, not Texas.

Jays accused Frito-Lay testers of failing to screen out participants who were not from Chicago. Jays also faulted Frito-Lay for labeling Jays chips as "unflavored" during the tests and instead labeling Lay's as "classic." The judge agreed, and called those tactics "clearly derogatory."

That wasn't the last of it, though. The Judge told Frito-Lay to prove it, but the company couldn't. According to the Chicago Sun-Times, Frito-Lay representatives told the newspaper last Monday that they would not turn over the research. However, Frito-Lay attorney Roger Pascal said Wednesday the company offered the research a week ago.

The opinion's not posted yet, but you can run a search here to find it later this week. The AP, however, reports that Judge Der-Yeghiayan said, "Lay's appears to be motivated by greed in displaying and airing advertisements which are not only damaging to Jays but are deceiving to the public."

Reports also indicate that Frito-Lay was using the same tactics against Cape Cod potato chips and Pennsylvania's Utz potato chips.

Of course, we all know that there's no comparison. Sepasang Naga Squid Cracker is the worst chip of all time and, according to this unbiased reporter, Cape Cod potato chips rule. Of course, there are other opinions, and admittedly, Cape Cod is where I spent my summers as a kid.

Go figure.

Printer friendly page Permalink Email to a friend Posted by J. Craig Williams on Sunday, July 25, 2004 at 12:02 Comments Closed (0) |
 
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