Quote of the Day - In our business, morals are one thing, but ratings are everything.
And you would have to be paying close attention to the coverage of Martha Stewart's trials and tribulations. Take, for example, this photograph of the somewhat ashamed Martha, just before Christmas. Then compare it with this one in 1999 when she took her company public, dutifully serving canapes to her phalanx of Vice Presidents.
Then mix in the "stand behind your man" picture when K-Mart filed for bankruptcy, but Martha stood steady.
When she entered court for her current trial, this is the typical photograph (the one of the left) chosen to accompany the lead story. Martha looks worried.
But today, we are greeted with an almost Princess Diana-like view of Martha, as we are told by the courtroom pundits that her case begins to turn.
Not that we're being told by the media what to believe (tongue planted firmly in cheek here), but it's more than a very subtle message that we're being sent. If Martha wins her trial, she will try to "rebuild" her life, we're told. If she loses, she'll hang her head in shame. Most assuredly, we'll get photographs to accompany the mood of the article.
In reality, there are 150 Marthas to choose from. The media can pick whichever one they want to communicate the larger message they want us to believe.
Feeling manipulated yet?