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Quote of the Day - I am sure that all complaints regarding me were initiated from Ukraine. - Yulia Tymoshenko
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The Initiate Gets Served Up At The How To Get Sued Media Luncheon

It's Day 2 in New York, and Kaplan Publishing is hosting a How to Get Sued media luncheon at Del Frisco's Double Eagle Steakhouse on 49th &6th in Manhattan, just down the street from Radio City Music Hall.  Kaplan's Executive Director of Publicity, Michelle Patterson, will be there along with two other Kaplan mucky-mucks, Brett Sandusky Kaplan's Marketing Manager, and Tim.  Kaplan's publicist for HTGS, Deborah Chase of Chase Communications will be there, too. 

We're fully staffed, to be sure.

About 14 media-types have RSVP'd, I'm told, so the private room should be properly full.  These folks are professional writers and frankly, it's a bit intimidating to talk about my book to them, especially since their likely much better at "the craft" of writing than I am.  Plus, I'm the out-of-towner from California and this is my first-ever media lunch, whatever that may be. 

In other words, I have no idea.

Certainly they do since they write for a living, they're local to NYC and publish famous magazines like Ladies Home Journal, Redbook, Vogue, Family Circle and the like, along with newspapers like the New York Times and the Wall Street Journal along with some legal outlets including Your Legal Guide and a TV show, Bronx Legal

Deborah brings swag bags with a copy of the book, the publicity materials about me, Kaplan and the hardcover book, along with a freebie belt/golf bag watch.  Cool.

The restaurant has the white-linen table set, complete with a printed menu on the charger plate.  It's a typical steakhouse menu:  a Caesar to start, followed by filet mignon or salmon with plenty of sides and of course, cheesecake topped with strawberries.  They're serving a rahther (misspelling intentional - it's phonetic) decent red and white, and servers flitter about topping everyone off.  Yes, I know, it's lunch - but come on, they're writers.  'nuff said.

Soon I'm on:  the publicist says I'm to hold forth about the book, the law and just about anything else that for the next two hours could possibly keep the attention of writers who we've just plied with wine in the middle of the day. 

Right, I think to myself.  That ought to be as easy getting a schoolyard full of screaming kids off the swing sets and monkey bars back into the classroom to take a test.

We sit down to the meal, Michelle welcomes everyone and makes introductions all around.  She hands the ball off to me, and I follow the script I've been given:  describe how I got started writing the book, tell some stories from it, talk about areas of the law that need to be fixed, and give some real-life war stories.  It's every lawyer's (aka "frustrated actor") dream:  a slightly-inebriated captive audience. 

Where can I find a jury like that?

We end up having a great discussion about all of those topics and a good time was had by all, except that I missed out on the salad course - not a bite of that Caesar.  But hopefully HTGS will capture some column inches as a result of the event - so be on the lookout for HTGS mentions and maybe some big media features.

I'm still waiting for Oprah to call, though. 

<Sigh.>

Printer friendly page Permalink Email to a friend Posted by J. Craig Williams on Saturday, August 23, 2008 at 17:38 Comments Closed (0) |
 
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