Quote of the Day - No one bill will cure the problem of spam, ... It will take a combined effort of legislation, litigation, enforcement, customer education, and technology solutions.
At the end of June, I went to LegalTech West and ran into a vendor, Sendio, Inc. whose display banners promised 100% no spam in my inbox.
"Right," I thought to myself as I walked by. "That's impossible." Like any lawyer, I see shades of gray, and this bold claim was certainly anything but.
So, I went up to the booth and asked a few sarcastic questions, as regular readers of MIPTC can readily imagine. I just didn't believe the claim.
"Prove it," I said.
The company rep, Nancy Chaisson, explained that their product, the I.C.E. Box is based on "verification" technology, a system that sends queries back to the email sender to confirm that the sender is a real person and not a spammer. You've likely gotten one or two of them yourself, if you've been using email for any length of time.
You know the type of emails I'm talking about: those snippy little emails that say something like, "I'm really concerned about spam and I'm making an effort to ensure that you intended to send this email to me. Respond with this code and your email will get through."
"Ugh," I thought. Just what my clients need - an email that says you can't communicate with me. I didn't want anything to stand between me and my clients, especially an impersonal email like that.
Nancy had an answer for that issue, too. She said their system would scan our firm's contact list as well as everyone's outbox and compile a list of "approved" senders. With that list programmed into the I.C.E. Box, everyone on our list would get through without verification. "But what about new clients?" I asked. As long as we send an email to the new client, they're automatically added to the list and all of their emails get through.
To prove me wrong (and perhaps garner publicity), Sendio offered to install their box on our server system. So here's my disclaimer - we got the box for free, and we're the test dummies.
The installation went smoothly, and spam emails dropped practically instantaneously. Now, the system sends each member of the firm an email first thing in the morning, and provides each of us with a link to administer the system individually. With the web-based interface, we can decide which emails to allow through and which to drop. Sendio's training was very helpful and the company very responsive to our questions. Our firm members saw the installation as seamless and without the glitches typical of software and hardware installations.
Sendio's made a believer out of me, and I heartily recommend their hardware. The 100 or so spam emails I received every day are now gone from my inbox. The couple of hours that I spent dealing with that trash just disappeared.
That reduction alone is worth the cost of the I.C.E. Box. Now I get to spend my time productively responding to client emails, not wondering whether I may have just won a cruise or inherited $50 million dollars.