Quote of the Day - If GM had kept up with technology like the computer industry has, we would all be driving $25 cars that got 1000 MPG.
How many legal blogs are out there compared to the number of lawyers? According to the ABA, there are over 1,100,000 lawyers, and based on U.S. Department of Labor Statistics, about three-fourths of us actively practice. Of that, according to this article which cites to Lexblog's Kevin O'Keefe, there are something under 2,000 legal blogs, or about one percent of lawyers.
Who reads blogs? According to the same article written by lawyer Ari Kaplan, who is an extensive writer but not a blogger, more than 20 percent of senior business executives do, a figure given to us by fellow Law.com blogger Cathy Kirkman.
Why then are there so few lawyer blogs, asks Ari? He points to the time commitment required, the nonentrepeneurial, conservative mentality of larger firms and their management and a lack of understanding of the marketing reach of legal blogs into the corporate world. Although I wasn't asked, MIPTC would add to that list the fear of technology. Every day I run across many lawyers who don't have email addresses and even more who ask their secretary to check email as if it were a fax machine. Until lawyers embrace technology, the province of legal blogs will remain in the hands of the few, making later entry even more difficult.
What can be done? Some of us are evangelists about it. We speak regularly about legal technology and blogging, and show others how it can be done.
Where should you start? There are a myriad of easy to use start up blogging platforms out there: Typepad, Blogger, Wordpress, Moveable Type and the like, to name just a few. Or, like MIPTC, you could build your own and link it to your own law firm's website. Heck, you might even want to try a podcast.
When is the best time? Now would be good. New Years' resolutions aside, Christmas can come in July.
Is there a benefit? Think about it this way: How did you find this post? Did you read other legal blogs referenced over there on the left side of this blog (called the "Blogroll" on the "Left Navigation Bar")? Did you learn anything as you poked around? If you did, then it's likely your clients did the same thing.
Here's the true test, though. Ask your clients, and see if current statistics (one out of five) regularly read blogs. You'll likely find it's more like two out of five, and increasing every day. After all, you're here, right? Then it's likely your clients are too, and maybe some of this firm's future clients.