Quote of the Day - Today, most people consider just getting there to be the only remaining value in air travel.
Hereís one for the books: You come up with a great business idea to provide a service to customers and start up the business in your home. All you need is a computer, credit card machine and a website and youíre up and running.
This business idea allows Southwest Airlines customers to get an ďAĒ boarding pass, guaranteeing a good seat and coveted space in the overhead bins while avoiding the cattle call, all for $5.00. Although the idea is a good one, MIPTC chooses to fly other airlines that provide a guaranteed seat for the price of the ticket, at no extra charge thank you very much.
The idea, however, has its benefits and turned into quite a business for Kate Bell, the creator of BoardFirst.com. At first, even the head executive from Southwest praised her idea. She started making money and many Southwest customers were more than willing to pay the fee in return for an ďAĒ boarding card.
Then, Southwest sued BoardFirst and tried to shut Kate Bellís site down. It seems to me that an easier way for Southwest to prevent someone else from making money at its expense would be to offer the service itself, instead of instituting a lawsuit.
But thatís just me. I donít own an airline, so Iím not in much of a position to comment. Or am I?
P.S and update: you might be able to win a free Southwest Airlines ticket by registering (at no cost) for the giveaway at Startup Nation, a small business blog with advice for entrepreneurs.