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Quote of the Day - If people don't want to come out to the park, nobody's gonna stop 'em. - Yogi Berra
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The Business of Baseball's Boys of Summer

Now that the Boys of Summer and the World Series are gone, what does Major League Baseball have to do?

Well, regulate how you read about baseball. Huh?

Yep. According to this U.S.A. Today article. "Bob Bowman, who oversees Major League Baseball Advanced Media, says it's time to assert property rights: 'One way to exhibit a live baseball game is TV. Then there's radio. The third is offering real-time data online. To us, there's no difference.'"

It's big business. Baseball makes much of its money from broadcasting rights. But the consequences, oh, the consequences. The U.S.A. Today reporter Michael Heistand observes "...the ripple effect on leagues' almighty TV revenue could be devastating. Theoretically, major leaguers might be forced to get offseason jobs."

Apparently, lots of websites offer the ability to "watch" baseball online, such as ESPN's Gamecast feature. In other words, you can look like you're "working" while you "watch" online.

But regulate reading?

It's been tried before. In the NBA v. Motorola case, Big Basketball tried to stop Motorola from providing game stats to pager customers. We all know how that turned out, since you can still get scores on your handheld, phone and pager.

As it is, MLB comes close to occupying the field now. MLB offers a Broadband Service titled "It's Probably Too Much Baseball." No lie. You can get a lot of baseball online, so that when the off-season comes, the suffering will diminish.

As for me, I'm glad to watch football again, without worrying whether I'll watch it in person, on TV or online. Go Hawkeyes!

Printer friendly page Permalink Email to a friend Posted by J. Craig Williams on Sunday, October 26, 2003 at 09:12 Comments Closed (0) |
 
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