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Quote of the Day - If I asked for a cup of coffee, someone would search for the double meaning. - Mae West
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Coffee Wars: Mr. Charbucks vs. Starbucks

You might be able to order a "short cappuccino" at Starbucks, but the retailing giant is big on enforcing its trademark.  So much so that a small New Hampshire coffee company, the self-styled Black Bear Micro Roastery's cup of "Mr. Charbucks," ran headlong into trouble with Starbucks over its similar-sounding name. 

Black Bear Coffee offers this page on its website with details of the litigation between the big company and their small company.  Starbucks' press page offers no comment.  Court TV interviewed the owners of Black Bear Coffee, who commented, "We're so small that there's no way, even if we wanted to, that we could cause harm to Starbucks," Jim Clark told Courttv.com in a telephone interview. "They did not have to go to this extent to police their trademark."

The opinion, not up on the U.S. District Court for the Southern District of New York's website, stated (according to Court TV), "The court finds, based on the distinctive packaging and the separate retailing channels of the parties' respective products, that an ordinary purchaser is very unlikely to mistake defendant's 'Mr. Charbucks Blend' ... for one offered by Starbucks," wrote Judge Laura Swain. 

You make the call:  here's Black Bear's Mr. Charbucks (photos of the actual blend not on the site).  You likely already know what a Starbucks coffee looks like.

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Printer friendly page Permalink Email to a friend Posted by J. Craig Williams on Monday, January 09, 2006 at 13:43 Comments Closed (1) |
 
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